According to Money Digest, the average American spends $148 per month on fast food.
After a long and hectic day at work, cooking a meal from scratch often feels like another item on an already overwhelming to-do list. Fast food franchises have mastered the art of convenience, offering quick and reliable meal options that fit seamlessly into busy lifestyles. The data underscores this trend: a 2020 survey revealed that over 70% of participants choose fast food primarily for its convenience.
They fill a necessary gap in the average person’s increasingly busy life and that’s why, by and large, business is booming. But which franchises offer the perfect combo of expansion and profitability?
Here’s our list of the Top 20 Restaurant Franchises in North America in 2024.
But before we begin our list, let's establish the criteria we used to create it.
We ranked the top 20 restaurant franchises based on the same criteria that we used for last year’s list:
Let’s dig in.
McDonald’s continues to evolve as an iconic global brand in 2024, pushing the boundaries of innovation and customer experience while staying true to its roots. The Golden Arches are now synonymous not just with classic favorites like the Big Mac and Chicken McNuggets, but also with new ventures such as “CosMc’s”, their spin-off beverage-focused chain launched in late 2023.
In addition to expanding its footprint globally and launching 10,000 new locations by 2027, McDonald’s is also refreshing its signature menu. Upgrades include juicier beef patties, meltier cheese, fresher toppings, and softer, thicker brioche buns to enhance quality. New items like the Double Big Mac and the Chicken Big Mac are drawing rave reviews, while test runs of the Big Arch burger hint at a bold future direction.
McDonald’s has also embraced cutting-edge technology, partnering with Google Cloud to integrate AI into its mobile app and service platforms, optimizing customer interactions and improving speed and efficiency.
Starbucks continues to lead the global coffeehouse market, renowned for its premium coffee, handcrafted espresso drinks, and inviting atmosphere. With over 40,000 stores in 80 countries — with 8,000 new stores opening since 2023 — the brand has become synonymous with modern coffee culture, offering an array of beverages from classic brews to innovative seasonal creations. However, 2024 marks a transformative year for the coffee giant as new CEO Brian Niccol sets out to revitalize the brand’s in-store experience.
Starbucks is doubling down on its identity as a coffeehouse, reintroducing ceramic mugs for in-store beverages and bringing back its coffee condiments bar — a feature beloved by customers before its removal during the pandemic. Store designs will shift to include warmer textures, comfortable seating, and a more welcoming ambiance, with an emphasis on creating spaces that encourage customers to linger and connect. These changes align with Niccol’s vision to restore Starbucks as a hub for community gatherings while catering to baristas' calls for a greater focus on dining room experiences.
Subway has long been recognized as a leader in offering healthier fast-food options, and 2024 marks a year of significant changes and growth for the brand.
The chain recently signed master franchise agreements to expand into new markets like Mongolia and Paraguay, while increasing its footprint in countries such as France, Belgium, Brazil, and El Salvador. Additionally, Subway announced a major partnership with PepsiCo, set to begin in 2025, replacing Coca-Cola products after nearly two decades. This long-term agreement includes a continued collaboration with Frito-Lay, ensuring customers can enjoy popular snacks alongside PepsiCo beverages. These initiatives highlight Subway’s commitment to evolving its offerings and strengthening its global presence.
But most importantly for consumers: They just keep serving up the same old favorites time and time again, in a manner that’s at least healthier than greasy fries and burgers.
KFC, or Kentucky Fried Chicken, is a renowned fast-food chain globally acclaimed for its signature fried chicken recipe and flavorful, Southern-inspired menu. Known for its distinctive blend of 11 herbs and spices, KFC's original recipe chicken has become its hallmark.
In 2024, KFC is embracing the holiday spirit with the launch of its “Buckets of Joy” design, created by the artistic duo Yeye Weller, for its iconic chicken buckets. This festive design is accompanied by streetwear-inspired merchandise that brings a trendy flair to the brand. KFC is also introducing new meal deals, tailored to make holiday gatherings merrier and weeknight dinners more convenient, ensuring its signature flavors are perfect for any occasion. Rooted in the entrepreneurial spirit of Colonel Sanders, KFC continues to innovate while staying true to its comfort-food heritage.
Pizza Hut, a leading international pizza chain, is reimagining its brand in 2024 with a bold new design concept aimed at enhancing the customer experience. Known for its diverse menu of pizzas, pastas, and sides, the chain is taking inspiration from fast-casual dining with a Chipotle-style redesign. This new layout features a front-facing pizza-making station, allowing customers to watch their pizzas being made, creating a more engaging and interactive experience.
The updated design includes modernized interiors with touchscreen kiosks for placing orders, heated cabinets for streamlined pick-ups, and a drive-thru lane with a new "Hut ‘N Go" menu featuring the chain's most popular items for faster service. This layout has already been successfully implemented in over 2,000 international locations and is now being tested in Plano, Texas, before a potential U.S. rollout.
Domino's Pizza, a global leader in pizza delivery and takeout, continues to innovate in 2024 with exciting changes aimed at enhancing customer and employee experiences. Renowned for its efficient service and cutting-edge technology, the chain offers a wide range of pizzas, pastas, sandwiches, and sides, with the convenience of customizable online and app-based ordering.
This year, Domino’s is making significant upgrades to solidify its reputation for speed, convenience, and quality.
One major change you’ll see is the overhaul of Domino's website and mobile app, set to launch fully by late 2024. These platforms will feature a sleek new design, faster navigation, and a personal pizza-ordering assistant powered by Microsoft’s generative AI. This assistant will streamline the ordering process with a more human-like experience, including presenting visual previews of orders before they’re placed.
Burger King, the home of the iconic Whopper, remains a global fast-food giant with over 19,000 locations across 100 countries. Known for its flame-grilled burgers, chicken sandwiches, and diverse menu offerings, the chain emphasizes customization with its long-standing slogan, “Have It Your Way.” Despite its enduring popularity, 2024 has been a year of significant transformation for the brand.
This year, Burger King faced rumors of a complete shutdown following the announcement of widespread closures, which doubled compared to last year. However, the closures are part of a strategic plan by parent company Restaurant Brands International (RBI) to modernize and revitalize the brand. The company is focused on remodeling hundreds of locations to improve the customer experience and streamline operations. RBI executives noted that these changes are crucial for improving the overall health of the business while setting the stage for future growth.
Dunkin', widely recognized for its coffee, donuts, and breakfast offerings, continues to be a beloved American chain in 2024. Known for its quick and convenient dining experience, Dunkin' serves an extensive menu of coffee and espresso drinks alongside freshly baked donuts, bagels, muffins, and sandwiches.
With its iconic pink and orange branding and the memorable slogan "America Runs on Dunkin'," the chain remains a go-to destination for a morning boost or a casual bite. In recent years, Dunkin' has broadened its menu to feature seasonal specialties, plant-based options, and healthier choices, catering to the evolving tastes of its diverse customer base. This commitment to innovation ensures Dunkin' continues to be a staple for both loyal patrons and new visitors.
Taco Bell is celebrating its 50th anniversary in 2024 with a nostalgic and innovative approach to modernizing its menu and customer experience. Renowned for its Mexican-inspired cuisine and creative menu items, Taco Bell is rolling out a Decades Menu featuring fan-favorite classics from each era of its history. This limited-time menu includes iconic items like the '60s Tostada, '70s Green Sauce Burrito, '80s Meximelt, '90s Gordita Supreme, and '00s Caramel Apple Empanada, giving longtime fans a trip down memory lane while introducing new customers to beloved staples.
Dairy Queen, or DQ, continues to be a staple in fast-food and dessert dining, beloved for its signature Blizzards, soft-serve cones, and iconic curl-topped treats. While rooted in its history of serving soft-serve ice cream, DQ has expanded its menu over the decades to include a variety of burgers, hot dogs, and frozen treats.
Blizzards, featuring mix-ins like cookies, candies, and fruits, remain a standout offering, while classic cones and sundaes are enduring favorites. Known for its family-friendly appeal and nostalgia-inducing branding, Dairy Queen remains a top destination for indulgent desserts and casual dining in 2024.
Tim Horton’s, Canada’s most iconic fast-food chain, is as synonymous with the country as hockey. Known for its coffee, donuts, and legendary Timbits, the chain continues to expand its influence across North America and beyond. In 2024, the brand remains a go-to spot for its cozy atmosphere and simple, affordable menu.
From its signature "Double-Double" coffee to a growing menu of soups, sandwiches, and baked goods, Tim Horton’s has evolved to meet modern tastes while maintaining its status as a cultural institution. Its connection to Canadian identity and commitment to quality make it a global favorite.
Papa John’s continues to set itself apart with its dedication to "Better Ingredients, Better Pizza." Known for its fresh dough, high-quality tomatoes, and freshly grated cheese, the chain offers a premium take on the pizza experience.
Its menu features an array of customizable pizza options, complemented by sides like breadsticks and chicken wings, catering to those seeking quality and convenience. With a focus on customer satisfaction and a commitment to innovation, Papa John’s remains a leader in the competitive pizza market.
Carl’s Jr., a longtime West Coast favorite, brings bold flavors and charbroiled goodness to diners in 2024. Famous for its thick, juicy burgers, hand-breaded chicken tenders, and iconic “CrissCut” fries, Carl’s Jr. maintains its reputation as a premium fast-food option.
Founded on entrepreneurial spirit, Carl’s Jr. has become a go-to destination for those seeking hearty meals with Southwestern flair. Its commitment to quality ingredients and bold flavors keeps it a standout in the fast-food industry.
Arby’s, famous for its tagline “We Have the Meats,” continues to innovate its menu in 2024, delivering an unmatched variety of sandwiches and wraps. Known for its slow-roasted roast beef and signature curly fries, Arby’s appeals to those looking for something beyond the typical fast-food burger.
With a menu that includes turkey, Angus beef, chicken, and even vegetarian options, Arby’s offers something for every palate. Its focus on quality ingredients and hearty portions ensures it remains a favorite for meat lovers and sandwich enthusiasts alike.
Chipotle Mexican Grill leads the fast-casual segment in 2024 with its commitment to fresh, customizable, and sustainably sourced Mexican-inspired cuisine. Customers can build their own burritos, bowls, tacos, and salads, choosing from a wide range of healthy, high-quality ingredients.
Renowned for its "Food with Integrity" philosophy, Chipotle continues to set the standard for transparency and ethical sourcing in the industry. Its focus on customization, healthy choices, and bold flavors keeps it a top destination for modern diners.
Popeyes, the home of Louisiana-inspired fried chicken, has cemented its status as a fast-food favorite in 2024. Known for its bold flavors and signature Cajun seasoning, Popeyes’ menu includes its famous fried chicken, crispy chicken sandwiches, flaky biscuits, and a variety of Southern-style sides like red beans and rice and mashed potatoes with gravy.
Popeyes burst into the spotlight with its viral Chicken Sandwich, which continues to draw long lines and loyal fans. Beyond its iconic sandwich, the brand remains committed to delivering high-quality, freshly prepared meals inspired by its Louisiana roots.
With a focus on authenticity, innovation, and customer satisfaction, Popeyes blends tradition with modern fast-food appeal, making it a standout choice for diners seeking flavorful comfort food.
Jersey Mike’s, a beloved sub sandwich chain, continues to grow in popularity in 2024, thanks to its commitment to fresh, high-quality ingredients and authentic preparation. Known for its signature subs made with freshly sliced meats and cheeses on freshly baked bread, Jersey Mike’s has become a go-to destination for sandwich lovers seeking a flavorful and satisfying meal.
The chain’s “Mike’s Way” preparation, featuring a signature blend of onions, lettuce, tomatoes, olive oil, vinegar, and spices, adds a distinct touch that keeps customers coming back. With a focus on personalization and a menu that includes both cold and hot subs, Jersey Mike’s caters to a wide range of tastes and preferences. Whether for a quick lunch or catering a gathering, Jersey Mike’s remains a top choice for a fresh and delicious sub experience.
Wingstop, a rapidly growing fast-casual chain, has solidified its place in 2024 as a top destination for flavorful chicken wings and bold, craveable sauces. Known for its made-to-order wings, Wingstop offers a variety of options, including bone-in, boneless, and crispy chicken thighs, all tossed in a choice of signature sauces and dry rubs.
From classic flavors like Lemon Pepper and Original Hot to adventurous options like Mango Habanero and Cajun, Wingstop’s menu caters to every palate. Complemented by sides such as hand-cut seasoned fries, veggie sticks, and ranch dipping sauce, Wingstop delivers a complete dining experience for wing enthusiasts.
With a focus on bold flavors, customization, and a vibrant brand identity, Wingstop continues to expand its reach, serving as a go-to spot for casual dining, game-day feasts, and takeout cravings.
Culver’s, a Midwest favorite, continues to expand its presence across the United States in 2024. Known for its signature ButterBurgers, creamy frozen custard, and friendly hospitality, Culver’s offers a fast-casual dining experience that feels both comforting and indulgent.
The menu showcases freshly prepared, high-quality ingredients, from its never-frozen beef patties to hand-spun shakes and malts. Culver’s also caters to diverse tastes with items like Wisconsin Cheese Curds, hearty soups, fresh salads, and North Atlantic cod fillets.
With its welcoming atmosphere and commitment to “small-town” service, Culver’s has built a loyal fan base and continues to stand out as a destination for those seeking homestyle meals and rich, satisfying desserts.
Texas Roadhouse, a beloved casual dining chain, has cemented its reputation in 2024 as a premier destination for hearty, flavorful American cuisine. Known for its legendary steaks, fresh from the grill, Texas Roadhouse offers a wide array of mouthwatering options, from classic cuts like ribeye and filet mignon to signature dishes like the Roadhouse Feast.
These 20 franchises reflect the dynamic evolution of the North American dining scene.
From fast-food legends like McDonald’s and Subway to fast-casual innovators like Chipotle, these brands continue to thrive by adapting to customer preferences and delivering consistent quality.
Whether it’s classic comfort food, bold new flavors, or healthier, customizable options, these franchises prove that innovation and tradition can coexist to satisfy the ever-changing demands of diners across the globe. Happy dining!
“In the labor numbers, we were reporting about a $300 to $400 difference than what we were getting through Push!”
-Tara Hardie, ZZA Hospitality Group, 16 locations
