2024 Restaurant Labor Market Insights

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Geri Mileva
September 24, 2024
Two cooks are smiling and laughing while serving up food in a restaurant kitchen window.

If good food is what thriving restaurants are built on, good service is where their hearts beat. Restaurants need a functional brigade of staff to survive in such a competitive sector. However, with a brewing labor crisis in the industry, dining establishments face difficulty recruiting and retaining employees.

Labor Shortages

Even before the pandemic, restaurants had trouble hiring enough workers. The situation worsened as rolling shutdowns led many laid-off restaurant employees to take permanent jobs in other industries. When the pandemic eased, restaurants had to cut back their hours because they couldn't find enough workers. Several people who used to work in restaurants found new jobs that they could do from home, often for higher salaries. This led to more open jobs at restaurants than there were people to fill them.

Labor Shortage in the United States

The big difference between open jobs and qualified workers highlights the severity of the current labor shortage in the restaurant industry. Today, restaurants are hiring across the board. As per the National Restaurant Association:

  • 200,000 jobs will be added over the next two years.
  • By the end of 2024, the workforce will reach 15.7 million.

That said, Nation's Restaurant News noted that the second quarter of 2024 proved challenging for the restaurant job market. Only 900 jobs were added during the second quarter of the year. That's the smallest gain since 2020. 


Even before the pandemic, jobs that are entirely in-person and have lower wages have struggled more with retaining workers. For instance, the leisure and hospitality industry has had the highest quit rates,  the percentage of voluntary resignations per month, with the accommodation and food services sector consistently seeing quit rates around or above 4% since July 2022. The average annual restaurant turnover rate, which includes all departures (both voluntary and involuntary), is 79.7% over the past 10 years.


While most parts of the U.S. feel this insufficiency, the states that are experiencing the most labor shortages are Maine, Montana, South Dakota, Texas, and California.

A "now hiring" sign is posted on the window of a restaurant.

Labor Shortage in Canada

Restaurants Canada reported that Canada's restaurant and accommodation industry lost 26,600 jobs in March, the biggest job loss among major industries. After a sharp drop in January, employment partially rebounded in February but fell again the following month. Adjusted for seasonal changes, employment in this industry has now been at its lowest level since December 2022.

  • Ontario and Quebec reported the largest declines in employment.
  • British Columbia experienced a third consecutive monthly drop in employment, with 9,400 fewer jobs in the first three months of 2024.

Sectors Impacted by Labor Shortages

Most diners report a worse guest experience due to labor shortages at restaurants. Modern Restaurant Management noted that a consumer survey from Hunger Rush found:

  • 51% believe independent restaurants are most affected by staff shortages in taking orders, cooking, and handling deliveries.
  • 36% think that labor shortages also impact major chains.
  • 14% feel that mid-sized regional restaurants also suffer from the shortage.

Bars are also feeling the impact of the labor shortage. In addition to health risks, low pay, and lack of benefits, some hospitality professionals are reluctant to return to their old jobs due to a lack of empathy.


Fast-food restaurants
are also facing labor shortages, making it hard to maintain cleanliness, customer service, and food quality. This has led to service delays as staff struggle with high demand. 

A woman is looking through a restaurant menu to decide what to eat.

Forecast for the Labor Shortage in the Restaurant Industry

As of 2024, the restaurant industry faces a high open position rate, with many establishments reporting staff shortages. This scarcity of available labor has resulted in:

  • 62% of operators struggling to find enough staff to meet demand.
  • 45% being "very likely" to hire more workers this year.
  • 80% having difficulty filling open positions.
  • Many restaurants reducing their hours or days open to manage the shortage.
  • 98% of operators reporting increased labor costs.

Although the restaurant industry is highly labor-intensive, technology helps improve service and customer satisfaction. Alongside restaurant technology, creativity and adaptability are crucial in addressing labor shortages.

Impact of Rising Minimum Wage

Restaurant labor costs have risen sharply, with wages increasing 30% faster than pre-pandemic rates. Managers face difficult decisions: raising prices, reducing hours, or accepting lower profits. Additionally, many U.S. cities and states have raised minimum wages to address the stagnant federal rate.

Minimum Wage Increases (USD) in the U.S. Per Hour:

A table of minimum wage changes in the US for 2024.

These are just ten of the U.S. states that have raised their minimum wage this year. In total, 25 states and Washington, D.C. will see wage increases in 2024.

California Raises Minimum Wage for Fast Food Workers

California's minimum wage for fast food workers is now $20 per hour. This wage applies to chains with at least 60 locations nationwide but excludes places like Panera Bread, which makes their own bread. Along with this increase, a new council of industry and worker representatives can raise wages annually by up to 3.5% based on inflation. They also oversee health and safety and address issues like wage theft. 


The wage hike highlights the strong role of labor unions in improving conditions for fast food workers. Since the wage increase, California has added 11,000 new fast food jobs, reaching a record 750,500 jobs by July. 


In response to higher labor costs, many fast food chains are raising menu prices by 8% to 10%, more than the usual 2% to 3%. They are also investing in AI and automation to cut costs.

An infographic stating that as of April 2024, California has the highest fast food minimum wage at $20 per hour.

Minimum Wage Increases in Canada (CAD) Per Hour:

A table of minimum wage changes in Canada for 2024.

Every province and territory, except Alberta, has or will increase their minimum wage in 2024. Nunavut will see the highest increase, at $3 and almost 19%. The average minimum wage increase for Canada is between 3% and 4%. 


An increase in minimum wage typically leads to a proportional rise in labor costs. Smaller establishments with tight margins may struggle to absorb these costs, potentially resulting in reduced hours, limited staff, or even the closure of certain locations.

How Are Business Owners Coping With the Increase in Minimum Wage?

To manage increased labor costs, many restaurants are:

  • Cutting back on employee hours and reducing hours of operation.
  • Using AI scheduling platforms to optimize labor costs. 
  • Investing in technology like self-order kiosks and automated equipment to reduce human labor.
  • Raising prices or modifying the menu to focus on higher-margin items.

Recent Immigration and Student Visa Changes in Canada

Prime Minister Justin Trudeau is bringing new regulations to the Temporary Foreign Worker (TFW) program. While the new rule addresses unemployment rates, it can make the labor shortages worse.


Here is a summary of the changes to Canada’s immigration policy:

  • Reducing TFW numbers to help lower unemployment.
  • Capping low-wage TFWs in high unemployment sectors except in healthcare and agriculture.
  • Employers can only hire up to 10% of TFWs.
  • Employers can only offer one-year contracts for low-wage TFWs.
  • Starting this fall, international students can work up to 24 hours per week off-campus, down from unlimited hours.

Many Canadians see these changes as positive because they prioritize Canadian workers and will hopefully help to reduce the rising housing crisis. With many dwellings across Canada housing multiple families and being converted to rooming houses, a decrease in population is unfortunately much needed. However, businesses, especially in the hospitality industry, might face labor shortages and need to adjust their hiring strategies.

2025 Restaurant Labor Market Predictions

Restaurant labor shortages have been a major issue this year, and it looks like the problem might continue in 2025. Expert Market and Toast surveys found that 82% of restaurant businesses are hiring, highlighting the severity of the issue. The survey also revealed that labor shortages are a top challenge for 23% of companies, only trailing behind rising operating. This indicates that labor shortages are heavily impacting restaurant operations.

How to Combat Labor Shortages in Restaurants

Restaurants are already taking significant steps to combat labor shortages. They recognize the urgency of the situation and are proactively implementing various strategies to attract and retain employees. These efforts include:

1. Offering More Than Just Base Pay

Many restaurants are boosting wages to address labor shortages and enhancing their approach by incorporating additional benefits. Lifestyle Spending Accounts (LSAs) are now being used to further improve employee satisfaction and retention. 


These accounts allow staff to allocate funds toward various taxable items or activities. LSAs support wellness activities, encourage longer tenure, and reward the completion of training modules.

2. Leveraging Restaurant Tech Solutions

Restaurants are adopting technology to streamline operations and alleviate staff burdens. Tools like Push handle scheduling, ensure HR compliance, and oversee payroll, hiring, and onboarding. The use of such technology boosts efficiency and reduces labor demands.

Two screenshots of Push's clock-in prompts.

3. Menu Optimization

Restaurants are focusing on optimizing their menus to streamline operations. By emphasizing dishes that are easier to prepare and cook and utilizing efficient methods like grilling or roasting, they are reducing preparation time and staffing needs. Menus are being rotated to feature seasonal specialties and in-season options while minimizing preparation time.

Push Combats Restaurant Labor Shortages

Tackling labor shortage in the restaurant industry can be tricky and challenging. As a restauranteur, it is imperative to prioritize staff retention and labor optimiztion. By using premier HR software like Push, you can streamline workforce management and reduce labor costs. To experience the full power of Push and better combat the labor shortage, book a free demo today!

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September 2024

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